This piece was created for the "Think Before You Pink" exhibition benefiting Breast Cancer Action BCA. BCA's Think Before You Pink campaign was launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market sold to advance the breast cancer cause. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

The list of pink ribbon products grows every year. From candy to clothing to automobiles, thousands of companies are pinning pink ribbons on their products in an attempt to boost their image and their profits by connecting themselves to a good cause.